A & P Foods – McVities

A & P Foods – McVities

In Partnership with DM2GROUP, During the celebration of McVitie’s 125th anniversary, we created a content strategy calendar comprising brand facts , recipes,how-tos, brand challenges and giveaways, which celebrated 125 years of Mcvities biscuits.

Our designs and posts increased page engagement by over 500% and grew social presence from 1000 followers to 25,000 new active followers and customers in less than six months. We closed the year at 196,000 Facebook followers and 15,000 new twitter followers.

Task

In Partnership with DM2GROUP, During the celebration of McVitie’s 125th anniversary, we created a content strategy calendar comprising brand facts , recipes,how-tos, brand challenges and giveaways, which celebrated 125 years of Mcvities biscuits.