The Africa Fashion Reception is not just another fashion event. It is a movement that is calling on Africans from across the continent and the diaspora to patronize and wear clothes, fashion accessories, beauty and lifestyle products locally produced in Africa. If we are able to successfully accomplish this, Africa will systematically be liberated from poverty.
Our focus was on the experience the client had to offer which was mainly about style and culture. The African garment industry needs to be repositioned in order for it to financially benefit from the international fashion industry. This is part of what the Africa Fashion Reception is set out to achieve.